{"id":4163,"global_id":"acelerapyme.asime.es\/vigo?id=4163","global_id_lineage":["acelerapyme.asime.es\/vigo?id=4163"],"author":"2","status":"publish","date":"2026-10-23 12:18:12","date_utc":"2026-10-23 12:18:12","modified":"2026-10-23 12:18:49","modified_utc":"2026-10-23 12:18:49","url":"https:\/\/acelerapyme.asime.es\/vigo\/event\/de-la-estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio\/","rest_url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-json\/tribe\/events\/v1\/events\/4163","title":"De la estrategia a la acci\u00f3n: ideas para comunicar y diferenciar tu comercio","description":"<p data-path-to-node=\"2\">En esta nueva sesi\u00f3n presencial, organizada por la <strong>Oficina Acelera Pyme de Asime<\/strong> en colaboraci\u00f3n con <a href=\"https:\/\/fecimo.es\/\" target=\"_blank\" rel=\"noopener\"><strong>FECIMO <\/strong><\/a>* (Federaci\u00f3n de Comerciantes e Industriais do Morrazo), continuamos aprendiendo de las redes sociales para dar el paso definitivo y aprender a comunicar y diferenciar tu comercio en el entorno digital.<\/p>\n<p data-path-to-node=\"3\">La jornada estar\u00e1 impartida por <strong>Iria Otero<\/strong> (<a href=\"https:\/\/peakybranders.es\/\" target=\"_blank\" rel=\"noopener\">As Peaky Branders<\/a>) y combinar\u00e1 inspiraci\u00f3n, ejemplos reales y una din\u00e1mica pr\u00e1ctica en la que cada participante se llevar\u00e1 ideas concretas y aplicables a su d\u00eda a d\u00eda.<\/p>\n<p data-path-to-node=\"4\">Puntos clave que se trabajar\u00e1n:<\/p>\n<ul>\n<li data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Ideas de contenido con sentido:<\/b> C\u00f3mo convertir aquello que hace \u00fanico a tu negocio en contenidos que conecten directamente con tus clientes<\/li>\n<li data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Formatos y posibilidades en redes sociales:<\/b> Ejemplos pr\u00e1cticos de v\u00eddeos cortos, Reels, Stories y tendencias, analizando cu\u00e1ndo son \u00fatiles y c\u00f3mo adaptarlos a cada comercio.<\/li>\n<li data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Acciones que conectan lo digital y lo f\u00edsico:<\/b> Colaboraciones entre comercios locales e iniciativas en tienda para generar conversaci\u00f3n y atraer clientes m\u00e1s all\u00e1 de las publicaciones habituales.<\/li>\n<li data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Din\u00e1mica pr\u00e1ctica (Mirar el negocio con otros ojos):<\/b> Trabajo en parejas entre comercios afines para analizar cada caso, proponer ideas cruzadas de comunicaci\u00f3n (v\u00eddeos, colaboraciones, acciones en tienda) y aterrizarlas de forma concreta para tu negocio.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">Fecha:<\/b> Jueves, 26 de noviembre de 2026<\/li>\n<li data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">Horario:<\/b> De 20:30 a 22:15 h (1h 45 min aprox.)<\/li>\n<li data-path-to-node=\"7,3,0\"><b data-path-to-node=\"7,3,0\" data-index-in-node=\"0\">Lugar:<\/b> Presencial \u2013 Sede de FECIMO. Avenida de Vigo 91, bajo \u2013 36940 CANGAS DO MORRAZO (Pontevedra)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Enlace a la inscripci\u00f3n:\u00a0 <a href=\"https:\/\/zfrmz.com\/wNmMp69JdNF0G8lnBZsc\" target=\"_blank\" rel=\"noopener\">https:\/\/zfrmz.com\/wNmMp69JdNF0G8lnBZsc<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>*La Federaci\u00f3n de Comerciantes e Industriais do Morrazo (FECIMO) est\u00e1 integrada por las Asociaci\u00f3ns de Comerciantes e Industriais de Bueu, Cangas e Moa\u00f1a (ACIBU, ACICA e ACIMO) e AEPICAS, la asociaci\u00f3n de empresarios del Pol\u00edgono Empresarial de Casti\u00f1eiras, en Bueu.<\/em><\/p>","excerpt":"","slug":"de-la-estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio","image":{"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio.png","id":4164,"extension":"png","width":1730,"height":2000,"filesize":434764,"sizes":{"medium":{"width":260,"height":300,"mime-type":"image\/png","filesize":52805,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-260x300.png"},"large":{"width":886,"height":1024,"mime-type":"image\/png","filesize":274718,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-886x1024.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":21619,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-150x150.png"},"medium_large":{"width":768,"height":888,"mime-type":"image\/png","filesize":228298,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-768x888.png"},"1536x1536":{"width":1329,"height":1536,"mime-type":"image\/png","filesize":473459,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-1329x1536.png"},"cmplz_banner_image":{"width":350,"height":100,"mime-type":"image\/png","filesize":20109,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio-350x100.png"}}},"all_day":false,"start_date":"2026-11-26 20:30:00","start_date_details":{"year":"2026","month":"11","day":"26","hour":"20","minutes":"30","seconds":"00"},"end_date":"2026-11-26 22:30:00","end_date_details":{"year":"2026","month":"11","day":"26","hour":"22","minutes":"30","seconds":"00"},"utc_start_date":"2026-11-26 20:30:00","utc_start_date_details":{"year":"2026","month":"11","day":"26","hour":"20","minutes":"30","seconds":"00"},"utc_end_date":"2026-11-26 22:30:00","utc_end_date_details":{"year":"2026","month":"11","day":"26","hour":"22","minutes":"30","seconds":"00"},"timezone":"UTC+0","timezone_abbr":"UTC+0","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"","show_map":false,"show_map_link":false,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"De la estrategia a la acci\u00f3n: ideas para comunicar y diferenciar tu comercio","description":"&lt;p&gt;En esta nueva sesi\u00f3n presencial, organizada por la Oficina Acelera Pyme de Asime en colaboraci\u00f3n con FECIMO * (Federaci\u00f3n de Comerciantes e Industriais do Morrazo), continuamos aprendiendo de las redes ... &lt;a title=&quot;De la estrategia a la acci\u00f3n: ideas para comunicar y diferenciar tu comercio&quot; class=&quot;read-more&quot; href=&quot;https:\/\/acelerapyme.asime.es\/vigo\/event\/de-la-estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio\/&quot; aria-label=&quot;Leer m\u00e1s sobre De la estrategia a la acci\u00f3n: ideas para comunicar y diferenciar tu comercio&quot;&gt;Leer m\u00e1s&lt;\/a&gt;&lt;\/p&gt;\\n","image":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/10\/Jornada-OAP-Asime-_26-10_estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio.png","url":"https:\/\/acelerapyme.asime.es\/vigo\/event\/de-la-estrategia-a-la-accion-ideas-para-comunicar-y-diferenciar-tu-comercio\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-11-26T20:30:00+00:00","endDate":"2026-11-26T22:30:00+00:00","performer":"Organization"}}