{"id":4107,"global_id":"acelerapyme.asime.es\/vigo?id=4107","global_id_lineage":["acelerapyme.asime.es\/vigo?id=4107"],"author":"2","status":"publish","date":"2026-09-25 10:32:54","date_utc":"2026-09-25 10:32:54","modified":"2026-09-25 12:42:55","modified_utc":"2026-09-25 12:42:55","url":"https:\/\/acelerapyme.asime.es\/vigo\/event\/jornada-sobre-estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales\/","rest_url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-json\/tribe\/events\/v1\/events\/4107","title":"Jornada sobre estrategia, diferenciaci\u00f3n y personalidad para comunicar en redes sociales","description":"<div data-olk-copy-source=\"MessageBody\">\u00bfQuieres destacar en redes sociales, transmitir la verdadera personalidad de tu negocio y atraer a m\u00e1s clientes locales? En esta sesi\u00f3n presencial, organizada por la Oficina Acelera Pyme de Asime en colaboraci\u00f3n con <a href=\"https:\/\/fecimo.es\/\" target=\"_blank\" rel=\"noopener\">Fecimo<\/a> * (Federaci\u00f3n de Comerciantes e Industriais do Morrazo), descubrir\u00e1s pautas sencillas y aplicables desde el primer d\u00eda para marcar la diferencia en redes sociales.<\/div>\n<div data-olk-copy-source=\"MessageBody\"><\/div>\n<div data-olk-copy-source=\"MessageBody\">La jornada estar\u00e1 impartida por <b data-path-to-node=\"3\" data-index-in-node=\"32\">Iria Otero<\/b> (<a id=\"OWAd5bccf33-b304-df64-f114-95352db4b0f7\" title=\"https:\/\/peakybranders.es\/\" href=\"https:\/\/peakybranders.es\/\" data-auth=\"NotApplicable\" data-linkindex=\"0\" target=\"_blank\" rel=\"noopener\">As Peaky Branders<\/a> ) y tiene como objetivo ofrecer pautas sencillas y aplicables para que cada negocio aprenda a destacar en redes, transmitir su valor diferencial y atraer clientes del entorno local.<\/div>\n<div data-olk-copy-source=\"MessageBody\"><\/div>\n<div data-olk-copy-source=\"MessageBody\"><strong>Puntos clave que se trabajar\u00e1n:<\/strong><\/div>\n<ul>\n<li data-olk-copy-source=\"MessageBody\"><strong>Optimizaci\u00f3n de perfil<\/strong>: C\u00f3mo configurar las redes (Instagram\/Facebook) para que se entienda claramente qu\u00e9 vende el negocio y por qu\u00e9 elegirlo.<\/li>\n<li data-olk-copy-source=\"MessageBody\"><strong>Estrategia y contenidos<\/strong>: Qu\u00e9 publicar (reels, stories, publicaciones) sin perder tiempo ni caer en f\u00f3rmulas gen\u00e9ricas.<\/li>\n<li data-olk-copy-source=\"MessageBody\"><strong>Diferenciaci\u00f3n local<\/strong>: C\u00f3mo poner en valor el producto, el oficio y la personalidad del peque\u00f1o comercio frente a grandes superficies.<\/li>\n<li data-olk-copy-source=\"MessageBody\"><strong>Din\u00e1mica pr\u00e1ctica<\/strong>: Ejercicios sencillos con el m\u00f3vil durante la sesi\u00f3n para que cada participante aplique los criterios a su propio negocio.<\/li>\n<li data-olk-copy-source=\"MessageBody\">Se recomienda <strong>traer el tel\u00e9fono m\u00f3vil<\/strong>.<\/li>\n<\/ul>\n<div data-olk-copy-source=\"MessageBody\"><\/div>\n<div data-olk-copy-source=\"MessageBody\">\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Informaci\u00f3n de la jornada:<\/b><\/p>\n<ul>\n<li data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Fecha:<\/b> Jueves, 1 de octubre de 2026<\/li>\n<li data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Horario:<\/b> De 20:30 a 22:00 h<\/li>\n<li data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Lugar:<\/b> Presencial &#8211; Sede de Fecimo.\u00a0Avenida de Vigo 91,bajo \u2013 36940 CANGAS DO MORRAZO (Pontevedra)<\/li>\n<li data-path-to-node=\"6,2,0\"><\/li>\n<\/ul>\n<p>Se recomienda <strong>traer el tel\u00e9fono m\u00f3vil<\/strong>.<\/p>\n<\/div>\n<div>Enlace a la inscripci\u00f3n: <a id=\"OWA7eebe12c-788b-64e3-4f30-b573c6b3532c\" title=\"https:\/\/zfrmz.com\/33Dr27DaFbDz9mHX4Gy9\" href=\"https:\/\/zfrmz.com\/33Dr27DaFbDz9mHX4Gy9\" data-auth=\"NotApplicable\" data-linkindex=\"1\" target=\"_blank\" rel=\"noopener\">https:\/\/zfrmz.com\/33Dr27DaFbDz9mHX4Gy9<\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><i data-path-to-node=\"13\" data-index-in-node=\"0\"><span class=\"citation-3 citation-end-3\">* La Federaci\u00f3n de Comerciantes e Industriais do Morrazo (FECIMO) est\u00e1 integrada por las Asociaci\u00f3ns de Comerciantes e Industriais de Bueu, Cangas e Moa\u00f1a (ACIBU, ACICA e ACIMO) e AEPICAS, la asociaci\u00f3n de empresarios del Po<\/span>l\u00edgono Empresarial de Casti\u00f1eiras, en Bueu.<\/i><\/div>\n<div><\/div>","excerpt":"","slug":"jornada-sobre-estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales","image":{"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales.png","id":4108,"extension":"png","width":1730,"height":2000,"filesize":431791,"sizes":{"medium":{"width":260,"height":300,"mime-type":"image\/png","filesize":52804,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-260x300.png"},"large":{"width":886,"height":1024,"mime-type":"image\/png","filesize":274501,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-886x1024.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":21656,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-150x150.png"},"medium_large":{"width":768,"height":888,"mime-type":"image\/png","filesize":228165,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-768x888.png"},"1536x1536":{"width":1329,"height":1536,"mime-type":"image\/png","filesize":473574,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-1329x1536.png"},"cmplz_banner_image":{"width":350,"height":100,"mime-type":"image\/png","filesize":18817,"url":"https:\/\/acelerapyme.asime.es\/vigo\/wp-content\/uploads\/sites\/4\/2026\/09\/Estrategia-diferenciacion-y-personalidad-para-comunicar-en-redes-sociales-350x100.png"}}},"all_day":false,"start_date":"2026-10-01 20:30:00","start_date_details":{"year":"2026","month":"10","day":"01","hour":"20","minutes":"30","seconds":"00"},"end_date":"2026-10-01 22:00:00","end_date_details":{"year":"2026","month":"10","day":"01","hour":"22","minutes":"00","seconds":"00"},"utc_start_date":"2026-10-01 20:30:00","utc_start_date_details":{"year":"2026","month":"10","day":"01","hour":"20","minutes":"30","seconds":"00"},"utc_end_date":"2026-10-01 22:00:00","utc_end_date_details":{"year":"2026","month":"10","day":"01","hour":"22","minutes":"00","seconds":"00"},"timezone":"UTC+0","timezone_abbr":"UTC+0","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Jornada sobre estrategia, diferenciaci\u00f3n y personalidad para comunicar en redes sociales","description":"&lt;p&gt;\u00bfQuieres destacar en redes sociales, transmitir la verdadera personalidad de tu negocio y atraer a m\u00e1s clientes locales? 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